Δεκα χρονια μετα την δημιουργια της εταιριας Sony Ericsson απο την συγχωνευση των εταιριων Sony και Ericsson η μαμα εταιρια Sony ερχεται να την εξαγορασει για 1,5 δις δολλαρια τον ερχομενο Ιανουαριο. Τα νεα μοντελα smartphones που θα κυκλοφορησουν θα ονομαζονται και παλι Sony. Φημες αναφερουν εξαγορα και αλλων μεγαλων κολοσιαιων ονοματων απο αλλα μεγαλυτερα ονοματα. Αυτη ειναι η ανακοινωση που εβγαλε στο site της η Sony:
"Sony to acquire Ericsson’s share of Sony Ericsson"
27 October 2011
· Sony Ericsson to become a wholly-owned subsidiary of Sony and
integrated into Sony’s broad platform of network-connected consumer
electronics products
· The transaction also provides Sony with a broad IP cross-licensing agreement and ownership of five essential patent families
· Ericsson to receive EUR 1.05 billion cash payment
· Sony and Ericsson to create wireless connectivity initiative to drive connectivity across multiple platforms
· The transaction also provides Sony with a broad IP cross-licensing agreement and ownership of five essential patent families
· Ericsson to receive EUR 1.05 billion cash payment
· Sony and Ericsson to create wireless connectivity initiative to drive connectivity across multiple platforms
Sony
Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”)
today announced that Sony will acquire Ericsson’s 50 percent stake in
Sony Ericsson Mobile Communications AB (“Sony Ericsson”), making the
mobile handset business a wholly-owned subsidiary of Sony.
The
transaction gives Sony an opportunity to rapidly integrate smartphones
into its broad array of network-connected consumer electronics devices –
including tablets, televisions and personal computers - for the benefit
of consumers and the growth of its business. The transaction also
provides Sony with a broad intellectual property (IP) cross-licensing
agreement covering all products and services of Sony as well as
ownership of five essential patent families relating to wireless handset
technology.
As part of the transaction, Ericsson will receive a cash consideration of EUR 1.05 billion.
During the past ten years the mobile market has shifted focus from simple mobile phones to rich smartphones that include access to internet services and content. The transaction is a logical strategic step that takes into account the nature of this evolution and its impact on the marketplace.
This means that the synergies for Ericsson in having both a world leading technology and telecoms services portfolio and a handset operation are decreasing. Today Ericsson’s focus is on the global wireless market as a whole; how wireless connectivity can benefit people, business and society beyond just phones. Consistent with that mission, by setting up a wireless connectivity initiative, Ericsson and Sony will work to drive and develop the market’s adoption of connectivity across multiple platforms.
As part of the transaction, Ericsson will receive a cash consideration of EUR 1.05 billion.
During the past ten years the mobile market has shifted focus from simple mobile phones to rich smartphones that include access to internet services and content. The transaction is a logical strategic step that takes into account the nature of this evolution and its impact on the marketplace.
This means that the synergies for Ericsson in having both a world leading technology and telecoms services portfolio and a handset operation are decreasing. Today Ericsson’s focus is on the global wireless market as a whole; how wireless connectivity can benefit people, business and society beyond just phones. Consistent with that mission, by setting up a wireless connectivity initiative, Ericsson and Sony will work to drive and develop the market’s adoption of connectivity across multiple platforms.
“This
acquisition makes sense for Sony and Ericsson, and it will make the
difference for consumers, who want to connect with content wherever they
are, whenever they want. With a vibrant smartphone business and by
gaining access to important strategic IP, notably a broad cross-license
agreement, our four-screen strategy is in place. We can more rapidly and
more widely offer consumers smartphones, laptops, tablets and
televisions that seamlessly connect with one another and open up new
worlds of online entertainment. This includes Sony’s own acclaimed
network services, like the PlayStation Network and Sony Entertainment
Network,” said Sir Howard Stringer, Sony’s Chairman, Chief Executive
Officer and President. Mr. Stringer also noted that the acquisition will
afford Sony operational efficiencies in engineering, network
development and marketing, among other areas. “We can help people enjoy
all our content – from movies to music and games – through our many
devices, in a way no one else can.”
“Ten years ago when we formed the joint venture, thereby combining Sony’s consumer products knowledge with Ericsson’s telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices. We will now enhance our focus on enabling connectivity for all devices, using our R&D and industry leading patent portfolio to realize a truly connected world” said
“Ten years ago when we formed the joint venture, thereby combining Sony’s consumer products knowledge with Ericsson’s telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices. We will now enhance our focus on enabling connectivity for all devices, using our R&D and industry leading patent portfolio to realize a truly connected world” said
Hans Vestberg, President and CEO of Ericsson.
When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Following a successful turnaround the company has become a market leader in the development of feature phones by integrating Sony’s strong consumer products knowledge and Ericsson’s telecommunications technology leadership. The WalkmanTM phone and Cyber-shotTM phone are well known examples.
With the successful introduction of the P1 in 2007, Sony Ericsson early on established itself in the smartphone segment. More recently, the company has successfully made the transition from feature phones to Android-based Xperia™ smartphones. By the end of the third quarter of 2011, Sony Ericsson held a market share of 11 percent (by value) in the Android phone market, representing 80 percent of the company’s third quarter sales. During its ten years in operation Sony Ericsson has generated approximately EUR 1.5 billion of profit and paid dividends totaling approximately EUR 1.9 billion to its parent companies. Prominent models include ”XperiaTM arc” and “XperiaTM mini” which received 2011 EISA Awards, while recent notable additions to the lineup include “XperiaTM PLAY” and “XperiaTM arc S”.
The transaction, which has been approved by appropriate decision-making bodies of both companies, is expected to close in January 2012, subject to customary closing conditions, including regulatory approvals.
As
a result of obtaining full control of Sony Ericsson, Sony will
consolidate Sony Ericsson from the closing date of the acquisition. The
resulting impact of the acquisition to Sony's consolidated results for
the fiscal year ending on March 31, 2012 is currently being evaluated. When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Following a successful turnaround the company has become a market leader in the development of feature phones by integrating Sony’s strong consumer products knowledge and Ericsson’s telecommunications technology leadership. The WalkmanTM phone and Cyber-shotTM phone are well known examples.
With the successful introduction of the P1 in 2007, Sony Ericsson early on established itself in the smartphone segment. More recently, the company has successfully made the transition from feature phones to Android-based Xperia™ smartphones. By the end of the third quarter of 2011, Sony Ericsson held a market share of 11 percent (by value) in the Android phone market, representing 80 percent of the company’s third quarter sales. During its ten years in operation Sony Ericsson has generated approximately EUR 1.5 billion of profit and paid dividends totaling approximately EUR 1.9 billion to its parent companies. Prominent models include ”XperiaTM arc” and “XperiaTM mini” which received 2011 EISA Awards, while recent notable additions to the lineup include “XperiaTM PLAY” and “XperiaTM arc S”.
The transaction, which has been approved by appropriate decision-making bodies of both companies, is expected to close in January 2012, subject to customary closing conditions, including regulatory approvals.
Notes to editors
Facts about Sony EricssonSales (FY 2010) EUR 6,294 million
Net income (FY 2010) EUR 90 million
Number of employees 7,500 (December 2010)
Headquarters London
R&D sites Beijing, Lund, Silicon Valley and Tokyo
Market share 11% in Android (FY2011/3Q)
80% of sales are smartphones (Android)
Net income (FY 2010) EUR 90 million
Number of employees 7,500 (December 2010)
Headquarters London
R&D sites Beijing, Lund, Silicon Valley and Tokyo
Market share 11% in Android (FY2011/3Q)
80% of sales are smartphones (Android)
About Sony
Sony Corporation is a leading
manufacturer of audio, video, game, communications, key device and
information technology products for the consumer and professional
markets. With its music, pictures, computer entertainment and online
businesses, Sony is uniquely positioned to be the leading electronics
and entertainment company in the world. Sony recorded consolidated
annual sales of approximately $87 billion for the fiscal year ended
March 31, 2011. Sony Global Web Site: http://www.sony.net/
About EricssonEricsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 180 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York. www.ericsson.com"
About EricssonEricsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 180 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York. www.ericsson.com"
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